Quality you can trust with the Dealix Quality Pledge™


Dealix has one goal: To connect dealers with serious, motivated car buyers in the most efficient and cost-effective way possible. The Dealix Quality Pledge™ is a promise to dealers that they can return any lead that does not meet the Quality Pledge criteria.

Simply log onto the Dealix Dealer Site, find the invalid leads and select the reason for return, and send them in.  It’s as simple and hassle-free as that!

What Is the Pledge:

Our promise to you.


Only Dealix provides a Quality Pledge for each and every opportunity we send. For full details, learn more below:

The Quality Pledge

Dealix pledges that every lead will:

  • Have a working phone number or email address for the person who submitted the lead.
  • Represent an active, in-market consumer.
  • Originate from an adult who is 18 years of age or older.
  • Not be a duplicate of a lead provided by Dealix or another source within the last 30 days.

If a lead does not meet one of these criteria, it can be returned – hassle free – and, whenever possible, will be replaced with a new lead.

Dealix reserves the right to modify or cancel the Hassle Free Lead Return Program usage for dealers at any time without prior notification.

The Quality Pledge Lead Criteria

If a dealer identifies a lead that does not conform to Dealix’s quality criteria, the following steps can be taken:

  1. The dealer alerts Dealix through their account pages in the Dealix Dealer Portal.
  2. Leads returned through the Dealix Dealer Portal will be reviewed for replacement within five business days.
  3. In the event the lead return is validated, a replacement lead is sent to the dealer when possible*.
*In order to replace a lead that doesn’t meet the Quality Pledge criteria, the dealer must be currently participating in the leads program for which the lead was returned and have sufficient budget and vehicle marketing areas to generate the consumer interest for the replacement.

Dealix reserves the right to modify or cancel the Hassle Free Lead Return Program usage for dealers at any time without prior notification.

Best Practices on How to Take Advantage of the Dealix Quality Pledge


The Quality Pledge Lead Criteria

Dealers taking advantage of the Dealix Quality Pledge™ and Hassle Free Lead Return™ are reporting great results with the program in terms of higher efficiencies, more sales, and better ROI. Here are some tips they shared with us:

  1. Work your Dealix leads quickly, upon receipt.
    Dealix is the only provider that offers dealers the ability to immediately replace a lead that does not meet our quality criteria. The sooner we know you have identified a lead that cannot be sold, the sooner we can review it and replace it with a lead you can close this month.
  2. Bookmark the Dealix Dealer Portal.
    The most efficient way dealers can return a lead and get a replacement is by logging into their account in the Dealix Dealer Extranet. Ensuring that each member of your Internet sales team has the Extranet bookmarked and your account login and password information handy will enable them to easily return a lead.