Dealix Corporation: Auto Manufacturers : Business Development


	Home » Products & Services » Auto Manufacturers » Business Development

Why should auto dealers use
the Internet to sell more cars? (PDF)

Dealix Business Intelligence

Contact Dealix Business
Development

See how our lead process works.

Dealix Corporation "pioneered" the lead aggregator market.

– Forrester Research

"Internet leads have offered us a distinct competitive advantage because we are able to capture consumer interest immediately, catching customers at the first step in their buying process. This partnership has been validated by the success our retailers are already having with Dealix."

– Sandy Whitley,
team leader Saturn Internet Prospecting and Communications Team.

Currently Working with Dealix:

Audi
Buick
Cadillac
Chevrolet
Ford
GM
GMC
Jaguar
Land Rover
Lincoln
Mazda
Mercury
Pontiac
Saab
Saturn
Volkswagen
Volvo



		Dramatically Lower Customer Acquisition Costs

		The automotive industry leads all others in terms of dollars spent on traditional advertising, including print, radio, television, and outdoor. Facing a quagmire of increasing advertising costs, intensifying competition, thinning margins, and rising interest rates - every OEM wants to reduce customer acquisition costs. As a lead aggregator, Dealix offers OEMs the most efficient way to connect with new car buyers, at a fraction of the cost of traditional advertising. As the growing majority of car buyers use third party automotive sites in their research and buying process, it is essential for OEMs to launch an immediate response to that interest, no matter where it originates on Web, be it an auto channel on a general interest site or a boutique auto enthusiast site. The fact is most consumers submit leads at third party auto sites, not at manufacturers' sites.
		Benefit from Economies of Scale with the Most Efficient Access to Consumers at the Best Auto Sites on the Web

		Recognizing that the needs of every OEM are unique, the Dealix business development team helps OEMs and their agencies find the optimal strategy to position themselves on the Web. Whether it's through full-service, enterprise-wide lead distribution to the OEM's retail network, or private-label lead verification and scrubbing, the Dealix team helps OEMs to launch an immediate response to consumers who show an interest in their vehicles at hundreds of automotive Web properties. Dealix is meticulous about cultivating partnerships with only the best automotive sites. Through continual and rigorous screening of Lead Acquisition partners, we deliver only the highest quality leads to our customers. With a team of automotive and Internet industry veterans, Dealix eliminates the expense, hassle, and drain on human resources that an OEM would otherwise face with a do-it-yourself, piece meal approach to Internet marketing.

		Specifically, Dealix helps OEMs by:

		Helping to identify your online marketing objectives and improve Internet readiness Connecting your retailers with the 48 million consumers who visit third party automotive sites monthly Measuring and tracking the success of your Internet program and demonstrating ROI Data mining information, including consumer preferences, dealer contact rates, response times, and close rates, plus providing up to date analytics and reporting Dramatically reducing per-unit advertising costs Eliminating the expense and human resource drain of a do-it-yourself approach to Internet marketing Helping you sell more cars



				Top

			»	Home
			»	Products & Services
			»	About Dealix
			»	Contact Information
			»	Dealix Dealer Newsletter