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About Dealix Business IntelligenceSM (DBI)
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Dealix Corporation provides market intelligence via its data analysis
division, Dealix Business Intelligence (DBI). DBI's concise reports, derived from broad
scale market data, provide insight into what's working in the online automotive industry,
giving Dealix partners a distinct competitive advantage.
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Markets Served
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DBI Reports show automotive original equipment manufacturers
(OEMs) and their retail dealers how to capture and retain market share.
Offering first-hand insight into the automotive Internet channel,
DBI helps Dealix partners to make informed decisions quickly and to capitalize on
the unprecedented opportunities in automotive Internet marketing. DBI Reports
are available to current Dealix Corporation partners and clients.
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Methodologies
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DBI Reports are built from a comprehensive mix of data and first-hand knowledge
of which auto manufacturers and dealers are winning the online customer acquisition war.
Primary DBI data sources include:
- the buying behavior and preferences of the 2.5 million unique monthly visitors
to Dealix's InvoiceDealers.comSM automotive portal;
- thousands of Internet sales leads processed daily through the Dealix Lead
Trading PlatformSM;
- historic and current sales data;
- consumer and dealer surveys, interviews, and focus groups;
- the accumulated market expertise of Dealix business development, sales,
marketing, and engineering executives, as well as external consultants.
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Dealix Business Intelligence Reports
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The inaugural series of DBI Reports spotlights the impact that OEMs have on retail
sales when they build and support an Internet sales channel for their dealer
networks. Examples of studies are:
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Lead Close Rates by Vehicle MakeSM
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The report addresses the question: What impact do automotive original equipment manufacturers
(OEMs) have on their retailers' Internet sales close rates when they promote and support
the use of Internet leads on an enterprise-wide basis? The study examines the discrepancies
in Internet lead close rates among different vehicle makes. It also show how OEMs that take
the initiative to support their dealer networks in the Internet sales channel show
higher sale-to-lead close rates than those that leave it up to their retail dealers to
fend for themselves and develop their own Internet programs and departments.
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The OEM Conquest ReportSM
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The report analyzes the consequences when OEMs concentrate online marketing
resources on directing consumers to their own "OEM.com" Web sites while down
playing the value of third party Internet leads. Findings show how OEMs that
launch both a defensive and offensive Internet strategy are winning the online
customer acquisition war. The study ranks every major OEM and shows how those
with the most aggressive Internet strategies are capturing their competitors' customers.
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The Dealix Business Intelligence Team
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Patrick Stanton, Vice President of Business Development
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Before joining Dealix, Patrick served as vice president of business development and
operations at Autoweb, Inc. Prior to Autoweb, Patrick was the manager of business and
market development for Stolt-Nielsen Transportation Group, SA, one of the largest
chemical logistics and shipping companies in the world. Prior to his work with Stolt-Nielsen,
Patrick was a consultant with Anderson Consulting, LLP. In 1994, Patrick served as an
economic development consultant for Asea Brown Boveri, LTD in Johannesburg, South Africa.
Patrick holds a B.A. in Geography from the University of Colorado and an M.B.A. in
Finance and Economics from Columbia University.
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Dean L. Evans, Vice President of Marketing
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An auto industry veteran, Dean was formerly the manager of global customer relationship
management and e-business at Aston Martin Jaguar Land Rover of North America (AMJLR),
after serving as manager of e-business and new media for Land Rover of North America.
Prior to AMJLR, Dean was executive director of product development at Autofusion
Corporation. Before Autofusion, Dean was manager of the automotive category at Nextag.com,
a startup Internet company. In the late 1990s, Dean was operations director and
general manager of a full line Chrysler Corporation dealership after serving as a
district manager at DaimlerChrysler Corporation. Dean holds a B.A. in Business
Administration and Management from the University of South Dakota and an M.B.A.
in Technology Management from the University of Phoenix.
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Kristen M. Stanton, Marketing Manager
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Before joining Dealix, Kristen was a financial advisor and registered sales representative
with American Express Financial Advisors. Prior to American Express, Kristen was the
business development manager for direct marketing company MyPoints, Inc. and its
subsidiary Magna Cash, Inc., an online payments provider. Kristen holds a B.A.
in Geography and a B.A. in English from San Francisco State University
and an M.B.A. in Marketing from the University of San Francisco.
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Prasad Wagle, Data Analysis Engineer
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Before joining Dealix, Prasad was the director of engineering at Visto Corporation, a
leading provider of personal and corporate wireless access solutions. Before Visto,
Prasad was a senior engineer at JavaSoft, a subsidiary of Sun Microsystems, where he
designed and developed the Java servlet interface. Prasad holds a Bachelor of Technology in
Computer Science from the Indian Institute of Technology in Bombay, India.
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To learn more about Dealix Business Intelligence contact:
Patrick Stanton
Phone: 650.599.5500
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