“Well-Scrubbed” Dealix Leads Help Jenkins Auto Group Improve Profitability
Jenkins Automotive Group has five locations in the state of Florida, and is proud to be one of the premier auto groups in the area. The company’s commitment to customer service is evident from the moment customers walk in the door.
E-Commerce Director Jose Alonso values a commitment to customer service from his vendors, too. “We have been working with Dealix for about ten years now. The service we get is the main reason we have had such a long working relationship, and we aren’t using other internet lead providers at this time. I often tell people that there are two times you meet with your account manager in this business: when you sign up and when you tell them you want to cancel. But that’s not the case with Dealix; we get lots of calls from them, and whenever we have a question, it’s easy to get a hold of our rep.”
That level of support has translated into sales opportunities with impressive margins for Jenkins. Jose says, “We have a 45-day workflow of every lead in our CRM. And in one store, 53% of the business is pure Internet, meaning the lead came through our website or Dealix. Amazing.”
Precision Targeting™ Fuels Jenkins Automotive Group
Precision targeting has been an impressive, important factor for Jose, and what he likes most is “the ability to move my territory. We go back and look at data, understand which areas sent the best leads and generated the best ratios, then we target those areas. Let’s say we’re working with an area that’s saturated; we have the chance to move things around so they work for us.”
Most of the time, the person is near the bottom of the sales funnel, ready to buy. And believe it or not, other than our own website leads, we make a very decent gross on those vehicles.
Jose also says that Dealix leads are particularly “well-scrubbed. Most of the time, the person is near the bottom of the sales funnel, ready to buy. And believe it or not, other than our own website leads, we make a very decent gross on those vehicles.”