Press Releases
Kelley Blue Book and Dealix Corporation Expand Internet Sales Lead Partnership
“Nearly 70 percent of Kelley Blue Book’s new car research visitors plan to buy a new car within 90 days, making leads from our site some of the highest quality leads on the Internet today. Through this agreement, Dealix Member Dealers will be introduced to even more aggressive in-market buyers,” said Mike Romano, vice president of dealer strategy, products and services, Kelley Blue Book. “In working with Dealix, we are confident that our more than six million site visitors each month will be working with an expert dealer network, providing them with a the quality and service they have come to expect from our partners.”
“Placement of the Invoice Dealers new car buying service on kbb.com will provide our Member Dealers with the opportunity to reach a targeted group of sophisticated car shoppers, and increase their Internet-based sales,” said Mark Boyd, Dealix executive vice president of strategic development. “This new agreement is a win-win for both kbb.com’s visitors and for Dealix’s Member Dealers.”
About Kelley Blue Book (kbb.com)
Kelley Blue Book is the most trusted vehicle information resource by both consumers and the auto industry. The company provides research tools and up-to-date pricing on thousands of new and used vehicles, including the company's New Car Blue Book Value, which reveals what a new car is actually selling for. Since 1926, car buyers and sellers have relied upon Kelley Blue Book for authoritative and unbiased information to make well-informed automotive decisions. The company reports vehicle prices and values via products and services including the famous Blue Book Official Guide(tm), software and Internet site, kbb.com. Kbb.com has been rated the No. 1 automotive information site by Nielsen//NetRatings as well as No. 1 and first visited automotive site by J.D. Power and Associates seven years running. No other medium reaches more in-market car-buyers than kbb.com; one in every four American car-buyers completes their research on kbb.com.
About Dealix Corporation
Dealix Corporation, the expert and leader in automotive Internet marketing services, connects thousands of serious vehicle buyers with automobile dealerships, large dealer groups, and automotive manufacturers every day. Dealix owns and operates InvoiceDealers, one of the industry’s leading auto buying portals and the largest source of Internet sales leads processed through the Dealix Lead Trading Platform,SM (LTP), a suite of proprietary technology products and business services. The Dealix LTP processes over 1.9 million vehicle shoppers monthly from InvoiceDealers and the Dealix Lead Acquisition NetworkSM, a collection of preeminent partner websites. Dealix Corporation also provides market intelligence via its data analysis division, Dealix Business IntelligenceSM (DBI). DBI’s concise reports, derived from broad scale market data, provide insight into what’s working in the online automotive industry, giving Dealix partners a distinct competitive advantage.
Contact:
Kristen M. Stanton
Marketing Manager
Dealix Corporation
650-599-5548
kristen.stanton@dealix.com
