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About Dealix
Dealix, a Division of The Cobalt Group, connects new and used car buyers with the right vehicle at the right price from the right dealer. With its flagship used car buying site, UsedCars.com, and partnerships with hundreds of partner automotive sites, Dealix makes it easier for car buyers to find great deals and for car dealers to market and sell vehicles. Dealix helps dealers expand their reach to car shoppers across the Internet by delivering high quality sales leads directly to their CRM tools.

The Value of Third Party Leads
Research shows that third party sites play a critical role in informing and preparing buyers who can't be reached on dealership or OEM websites. According to research conducted by R.L Polk, the largest volume of shoppers, spanning three consumer segments, prefers shopping for vehicles and submitting leads at third party auto sites.

R.L. Polk & Co. Consumer Expectations for Internet Lead Shopping Study, May 2008.

What Sets Dealix Apart
Dealix is the largest provider of quality automotive third party leads for dealerships, dealer groups, and automotive manufacturers (OEMs). Industry leading technology, processes, and an expert business development team enable Dealix to manage the broadest, high quality new and used car leads network that is unparalleled in the marketplace.

New Car Leads

Advanced Technology:

  • Dealix's advanced quality control and routing technologies match thousands of serious new vehicle buyers to the most appropriate dealers, delivering a quality user experience while providing dealers one of the most efficient methods to sell more new cars.

Strategic Partnerships

  • Dealix has the broadest, highest quality leads supply network in the industry, which includes partnerships with top car buying and research sites, such as Edmunds.com, MSN Autos, Kelley Blue Book, AOL Autos and Yahoo! Autos.
  • Dealix offers additional marketing services above and beyond leads by providing dealers with access to the Edmunds Premier Dealer Program. This unique partnership enables Dealix to deliver more in-market customers to dealers while building brand awareness that is un-matched by any other lead provider.

Used Car Leads

Dealix UsedCars.com Network

  • Dealix delivers the best value in helping dealers sell more used cars through the Dealix UsedCars.com Network and through our own use car buying site, UsedCars.com.
  • The Dealix UsedCars.com Network includes 30 independent sites, including UsedCars.com, exposing dealers' used car inventory to over 11 million unique shoppers per month.

UsedCars.com

  • Dealix re-built UsedCars.com from the ground up to help dealers sell more pre-owned vehicles more efficiently. The innovative site design targets serious in-market shoppers and provides premium inventory placement opportunities to generate quality leads.
  • Innovations include the Best Values feature, created from Dealix's unique relationship with Kelley Blue Book. Dealix provides an unparalleled depth of integration between all features and options in a vehicle listing and Kelley Blue Book pricing. Dealix automatically calculates the savings offered to the consumer and promotes dealer listings that are priced below the Kelley Blue Book value.
  • Dealer Spotlight Offers automatically promote dealer's "focus" vehicles or the oldest inventory on the most highly-trafficked areas of UsedCars.com.

By providing dealers with the highest quality leads available from the most serious car buyers, Dealix enables dealers to maximize their limited resources, selling more vehicles more efficiently.

Performance Based Pricing
Unlike many competitors, Dealix offers dealers a pay-for-performance model, both for our new and used car leads. With UsedCars.com, Dealix does not charge a fixed monthly fee or a vehicle search fee. Dealers only pay when they get a qualified lead for a specific vehicles listing from their inventory. Especially critical in today's market, Dealix offers dealers a risk-free solution for marketing and selling their pre-owned vehicles online.

Dealer Resources & Training
Dealix is committed to delivering customer service that supports a dealer's success. In short, a dealer's success is our success. Dealix representatives are committed to providing any needed technical support and training for our products. We focus strongly on dealer training and a consultative sales process that enables dealers to maximize the opportunities presented by marketing and selling their vehicles on the Internet. Reporting tools that integrate into a dealership's CRM are also available to effectively track ROI from any Dealix supported program.

Contact Us
Contact a Dealix representative today to learn how Dealix helps dealers market and sell their vehicles to car buyers looking to find the right car, at the right price. Or give us call us at (800) 213-0427.

"I have increased production in our Internet department by at least 10% over last year, and that's still climbing due in large part to your (3rd Party) leads. As a result, our store's overall unit count is well ahead of last year, instead of behind like our competition. Your service is impeccable, your product's quality is great and the reporting tools allow me to track my progress with great precision."

- Dennis Pietro, BDC Director of Harr on Gold Star or Worcester, Massachusetts