Anna Zornosa joined Cobalt in November of 2007 as EVP and General Manager of Dealix. At the helm of the most successful provider of sales leads to auto dealers, Zornosa is responsible for the overall management and strategic direction of Dealix with a focus on accelerating growth through product enhancements and line extensions.

Prior to Cobalt, Zornosa, a seasoned CEO and General Manager, served as Vice President & General Manager, Yahoo! Personals, responsible for overall management and strategic direction of Yahoo! Personals; Chief Marketing Officer of Knight-Ridder Digital, a unit of newspaper giant Knight-Ridder, Inc; and CEO of Topica, Inc.

She also held senior positions at Women.com and PointCast, Inc. She received her BA and MA from the University of Wisconsin.

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Kevin Root has worked in the automotive industry for twenty years and has been recognized by J.D. Power and Associates as one of the original automotive business pioneers. In February 2008 Root was appointed to Vice President of Product and Marketing at the Dealix Corporation, a division of Cobalt.

Root is in charge of Dealix Corporation's product strategy and directing the marketing efforts that support the company's communications with auto dealers. Dealix, celebrating its 10th anniversary in 2008, is the leading provider of consumer requests for quotes to the auto industry, serving over 5000 new and used car leaders.

Root previously served the VP of Products and Services in Cobalt's applications group, responsible for product management and strategy. Since joining Cobalt in 1999, Kevin Root has spearheaded several industry-leading research initiatives, including the 2005 Industry and Dealership eBusiness Performance Study and the recently completed 2007 Dealer eBusiness Performance Study: the New Buying Influences, conducted with Yahoo! and R.L. Polk & Co. Root has also led Cobalt's dealer training and consulting group which in 2005 trained over 4,100 dealerships in all aspects of e-business performance improvement.

Before Cobalt, Root worked at Microsoft as a product planner for CarPoint's Used Car Marketplace and led product strategy and launch of CarPoint's DealerPoint lead management tool, utilizing his industry knowledge to help show dealers the benefits of selling cars online.

Kevin is a frequent keynote speaker on automotive e-business and dealer performance improvement at industry and OEM conferences. He has been published in Automotive News, Wards Dealer Business, the J.D. Power Online Automotive Quarterly Review, USA Today, and CNN.

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Kevin Hunt began his career with IBM in San Francisco in account management. For the past twelve years, Kevin has held senior positions in sales and business development roles at a number of companies. Most recently, Kevin was Vice President of sales at Klutz Press, an internationally recognized publisher of children's activity books.

Prior to that, he held positions at companies such as Berkeley Systems, an award-winning publisher of consumer entertainment and business utility software; Pinnacle Systems, a worldwide leader in digital video products; and Ironside Technologies, a venture-backed CRM software company automating customer and supplier operations.

The majority of Kevin's professional career has been spent in high-tech business. His wide range of experience includes the strategic development and fostering of sales teams and sales channels.

Kevin received his Bachelor's degree in Political Science from the University of California, Berkeley, where he graduated with honors.

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