PIADA Magazine: Best Practice for Lead Handling Success

April 2013

When Looking at Quality of Leads, Dealers Need to First Look at the Quality of their Process to Handle Them: A Case Study for Success

For Independent dealers, the Internet is the ultimate equalizer to larger franchise dealers. So having a strategic plan for how you showcase vehicles, connect with consumers, and uncover more sales opportunities needs to be top priority.

Download the full article here: APRIL 2013 PIADA Dealer News Magazine_lead handling.